imd BIOTECH

The primary goals were to deliver test results in under 24 hours, reduce the complexity of the workflow significantly, and ensure that test data is traceable. Success was defined by delivering a fully functional, easy to use MVP that could be validated by real users under lab conditions.

I worked as the Lead Product Designer in a small, agile team alongside another designer, developers, and biotech engineers. I conducted user research in a real laboratory environment, mapped user flows for onboarding and test execution, designed wireframes, created UI prototypes in Figma, and managed handoff and QA.

I also created the logo for rappid in the style of the existing imd BIOTECH branding and redesigned the company's website to better reflect their positioning as a modern food safety innovator.

In our research, we learned that lab teams value one thing above all: simplicity. They want fast, easy setup, less manual work, and a system that helps them share results quickly, while minimizing the risk of errors.

The MVP combines a well-designed, innovative hardware and an easy-to-use software to create a streamlined pathogen testing experience. Biosensors detect live pathogens, while a compact analyzer automates the process with lab-grade precision. The software provides real-time results. In terms of design, we prioritized clarity over complexity, broke the experience into step-by-step flows, and used a status-based dashboard to make results easy to interpret at a glance.

Pilot customers are already using the first prototypes, and the feedback has been overwhelmingly positive, particularly regarding how simple the system is to use.

Designing for rappid showed me how impactful UX can be in real-world, high-precision environments like biotech labs. Observing lab staff underscored how much clarity and usability matter when every detail counts.